Guillermo Martinez
Engineering in Mechatronics and Robotics
Dynamic engineer at the intersection of Robotics, system architecture, and AI. Leveraging a proven track record and a startup-honed mindset to architect and successfully deliver scalable solutions across the full project lifecycle—from experimental R&D to mission-critical commercial scale.
Working for the last 10+ years in Startups on Engineering and Product development.
Engineering team lead who loves to mentor and grow teams. Passionate to achieve results and success through agile development of technologies.
EXPERIENCE
2019 – 2026
Robotics | Senior R&D Manager | Eng Team Lead, Kindred AI | Ocado
Toronto, Ontario, Canada.
Product Strategy & Business Growth
● Spearheaded a 5-year strategic product vision and roadmap, aligning long-term R&D milestones with corporate growth targets and managing departmental budgets in collaboration with Finance and Procurement.
● Engineered comprehensive ROI models and API strategies for B2B SaaS and Robotics-as-a-Service (RaaS) platforms, driving customer adoption and long-term contract value.
● Developed and executed product plans that optimized customer CAPEX/OPEX, delivering measurable improvements in production efficiency and hardware lifecycle value.
● Defined and tracked high-impact Product Success Metrics (OKRs), managing cross-organizational dependencies and crafting compelling product narratives for executive leadership.
Technical Execution & Product Delivery
● Orchestrated cross-functional engineering pods—spanning Full-stack Software, Advanced Controls, and Hardware—to deliver integrated, high-performance Robotics and Automation solutions.
● Led the GTM (Go-To-Market) and deployment of AI/ML-driven solutions, including 3D vision and teleoperation systems, transitioning products from lab R&D to large-scale production environments.
● Architected automated data ecosystems using BigQuery and Looker to democratize self-service analytics, enabling a data-informed culture that optimized site operations and KPIs.
● Standardized Agile/Kanban frameworks to streamline backlog prioritization, ensuring on-time delivery of complex technical roadmaps in fast-paced startup environments.
Leadership & Engineering Management
● Directed a high-performing team of engineers and researchers, fostering a culture of “failing fast and learning fast” to accelerate innovation and reduce time-to-market.
● Championed an inclusive and transparent work culture that boosted team performance, reduced employee churn, and enhanced cross-departmental collaboration.
● Acted as the primary bridge between technical teams and B2B clients, gathering requirements and translating complex technical limitations into actionable development items.
● Mentored junior staff and led recruitment efforts, identifying growth opportunities and setting career milestones to build a world-class engineering and product organization.
2018 – 2019
SYSTEMS ARCHITECTURE ENGINEER, ACCENTURE INTEGRATION.
Oakville, Ontario, Canada.
● Directed the end-to-end software architecture and project management of process control solutions, integrating cloud-based monitoring within automated manufacturing environments.
● Led remote deployment strategies using Docker to streamline the installation and upgrading of new systems, significantly reducing on-site downtime and operational friction.
● Authored comprehensive functional design specifications (FDS), software architecture diagrams, and technical documentation for complex automation ecosystems.
● Architected robust cybersecurity frameworks and container security measures (Docker) to protect site networks and cloud-to-edge communications from vulnerabilities.
● Validated system integration via automated database checkouts, ensuring high data integrity between on-site hardware and cloud-based control layers.
● Facilitated technical knowledge transfer and training for client engineering teams on new software deployments.
2014 – 2018
Advanced Controls Engineer, Woodgrove Technologies.
Toronto, Ontario, Canada.
● Developed, tested and installed process control and power management solutions for sites worldwide.
● Managed and developed control systems, algorithms and code according to client and site-specific safety and objectives.
● Administered on-site and remote support troubleshooting.
● Authored standard operating procedures (SOPs) and technical documentation.
● Conducted client training.
● Managed on site client relations.
2011 – 2014
Automation & Process Control Supervisor, Mining International.
● Planned and implemented preventive and predictive maintenance programs.
● Conducted new project initiatives for the development, installation and maintenance of field equipment for both plant and underground facilities.
● Trained and managed multi-disciplinary teams.
● Scheduled and reviewed employee activities and targets.
● Trained employees on safe work practices.
● Developed and programmed human machine interface (HMI) for operators.
● Oversaw the procurement of spare parts and scheduling for maintenance activities during operation shutdowns.
● Audited and developed advanced system controls working with inter-multidisciplinary teams to achieve desired goals and standards.
Education
June 2006 – June 2010
Bachelor Engineering In Mechatronics | Robotics
Specialty in Robotics and Control | GPA 3.7
ADDITIONAL SKILLS
● Proficient in designing, documenting, and implementing system architecture and complex control schemes.
● Vast knowledge and practical experience with international policies, procedures, and safety standards.
● Experienced in applied research and development in Autonomous AI/ML systems integration.
● Proficiency in designing and implementing safety-critical, real-time control systems.
● Expert knowledge of industrial and wireless communication networks including design, security implementation, maintenance, and advanced remote diagnostics.
● Advanced proficiency in system network design, configuration, and security management.
● Skilled in data analysis, interpretation, and visualization of Key Performance Indicators (KPIs) to drive optimization and decision-making.
● Advanced theoretical and practical understanding of control theory.
● Knowledge and practical understanding of robotic kinematics and motion planning.
● Proven track record of collaborating effectively within diverse, multidisciplinary teams to deliver imaginative and high-value technical solutions.
● Experienced in advanced vision system and physics simulation modeling.
● Hands-on experience with major industrial robot arms, including FANUC, Kuka, Kawasaki,
● Universal Robots, and ABB (Delta and 6-axis configurations) & ROS integration.
● Experienced in advanced vision system and physics simulation modeling.
● Expertise in electrical wiring design, troubleshooting, commissioning, and validation of mission-critical IT infrastructure and robotic or system automation control panels.
● Advanced knowledge on network communication protocols and various industrial fieldbus protocols (Modbus, Ethernet, EtherCat, Profibus, CAN).
● Vast knowledge of instrumentation and controls, component selection and design in safety-critical and non critical systems, sensors, machine vision, VFDs, servo motors, etc.
● Experience of Object-Oriented Programming (OOP) principles and Programmable Logic Controller (PLC) programming (e.g., Ladder Logic, Structured Text).
● Experience in programming, debugging, and advanced code troubleshooting.
● Experienced in conducting EMI / EMC tests for new product introduction and site integration.
● Experienced in creating BOM’s, manufacturing drawings and QA/QC standards for products.
● Experience in programming, debugging, and advanced code troubleshooting.
● A perceptive and enthusiastic team player with strong negotiation, interpersonal, and consensus-building skills.
OPERATING SYSTEMS:
● Linux / Windows / MacOs
ADDITIONAL SOFTWARE:
● MSOffice | G-suite | Jira | Confluence | Slack | Asana | Miro
● Solidworks | OnShape | AutoCAD | Altium | E-plan
LANGUAGES:
● English (full professional proficiency)
● Spanish (full professional proficiency)
ADDITIONAL INFORMATION
Living in Canada. US Citizen.

Product Manager
Successfully launched products to market. Proven track record of growing teams and companies, Pre and Post acquisition.
Engineering
Engineering hands on experience, active development. Vast knowledge in robotics, AI and robotics.
Robotics and AI
Safety applications and Hardware and systems Architecture.
My Vision
To build and inspire through engineering and solve the world’s most demanding automation challenges. Redefine the intersection of physical automation and intelligent software, making advanced robotics an accessible and scalable reality for global industries and handover a future where industrial complexity is simplified through intelligent, safe, and autonomous systems that empower human potential.
My Mission
To architect robust software-hardware ecosystems that bridge the gap between edge intelligence and cloud scalability, utilizing rigorous data analysis to drive product excellence and sustainable business growth. I am dedicated to mentoring talent and aligning technical roadmaps with human-centric values to deliver successful, large-scale commercial deployments.